Last Updated: 10/13/26

This Privacy Policy for Animoto Inc. (“Animoto”, “we”, “us”, or “our”) describes how and why we might access, collect, store, use, and/or share ("process") your personal information when you (“User” or “you”) interact with us, including when you: (1) visit or interact with our website at https://Animoto.com, or any website of ours that links to this Privacy Policy; (2) create an account to use our video creation, hosting, and related services (“Registered User”); (3) upload content through an invitation link from a Registered User (“Contributor”); (4) view an Animoto video, whether on our website or through a third-party site (“Visitor”); and/or (5) engage with us in other related ways, including any sales, support, or marketing (collectively, "Services"). “Personal information” means any information relating to an identified or identifiable natural person, as defined by applicable privacy or data protection laws.

Questions or concerns? Reading this Privacy Policy will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at privacy@Animoto.com.

Table of contents

1. WHAT INFORMATION DO WE COLLECT?
2. HOW DO WE PROCESS YOUR INFORMATION?
3. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
4. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
5. IS YOUR INFORMATION TRANSFERRED INTERNATIONALLY?
6. HOW LONG DO WE KEEP YOUR INFORMATION?
7. HOW DO WE KEEP YOUR INFORMATION SAFE?
8. DO WE COLLECT INFORMATION FROM MINORS?
9. WHAT ARE YOUR PRIVACY RIGHTS?
10. DO UNITED STATES RESIDENTS HAVE ADDITIONAL PRIVACY RIGHTS?
11. WHAT CONTROLS DO WE HAVE FOR DO-NOT-TRACK AND GLOBAL PRIVACY CONTROL SIGNALS?
12. DO WE MAKE UPDATES TO THIS PRIVACY POLICY?
13. HOW CAN YOU CONTACT US ABOUT THIS PRIVACY POLICY?

1. WHAT INFORMATION DO WE COLLECT?

Personal information we collect

In Short: We collect personal information that you provide to us, that Contributors provide through invitation links, and that we collect when you use our Services or view an Animoto video.

We collect personal information that you voluntarily provide to us when you: (a) visit our website; (b) create a Registered User account; (c) use our video creation, hosting, or related services; or (d) contact us. We also receive personal information from Contributors who upload content through invitation links from Registered Users, and we collect certain information from Visitors who view Animoto videos.

Personal information provided by you. The personal information that we collect depends on the context of your interactions with us and the Services, the choices you make, and whether you are a Registered User, Contributor, or Visitor. The personal information we collect may include the following:

• names
• email addresses
• usernames
• passwords
• contact preferences
• mailing addresses
• telephone numbers
• payment information
• photos, videos, music, and other media content
• text, metadata, and comments
• content retrieved from URLs you provide
• profile photos and logos

Information automatically collected

In Short: Some information, such as your Internet Protocol (IP) address and/or browser and device characteristics, may be collected when you interact with our Services or view an Animoto video. We do not collect precise geolocation data.

We automatically collect certain information when you visit, use, or navigate the Services, or view an Animoto video. This information does not reveal your specific identity, but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, information about how and when you use our Services, and other technical information. This information is primarily needed to maintain the security and operation of our Services, for our internal analytics, and reporting purposes.

The information we collect includes:

• Log and Usage Data. We automatically collect service-related, diagnostic, and performance information when you access our Services. This log data may include your IP address, device information, browser type, and activity data (such as the date/time stamps, pages viewed, searches, and features used).
• Device Data. We collect device data such as information about your device you use to access the Services. Depending on the device used, this device data may include information such as your IP address (or proxy server), device and application identification numbers, browser type, hardware model, Internet service provider and/or mobile carrier, operating system, and system configuration information.
• Video Viewing Data. When you view an Animoto video (including an Animoto video embedded on a third-party website), we collect information about your viewing activity, such as view counts, watch duration, interactions with calls-to-action, playback and device settings, quality signals, the referring or embedding-site domain, and general location (country only). We use pseudonymized identifiers to measure unique views.
• AI-Processed Content. When you use our AI-enabled video creation features, your content may be processed by third-party artificial intelligence service providers to generate scripts, media selections, and video.

Information collected from other sources

In Short: We may collect personal information from third-party sources, such as third-party login providers and payment processors.

We obtain personal information from the following sources:

• Third-Party Login Providers. If you log in using a third-party account, we may receive your name, email address, and profile information to pre-populate your account registration.
• Payment Processors. We may receive limited transaction and billing updates from our payment processor.
• YouTube API. If you post an Animoto video to YouTube, Google may share information about user interactions with that video. Google uses this information in accordance with Google’s Privacy Policy at https://policies.google.com/privacy.

2. HOW DO WE PROCESS YOUR INFORMATION?

In Short: We process your information: (a) to provide, operate, and improve our video creation, hosting, and analytics Services; (b) to process content using AI-enabled features; (c) to provide video viewing analytics to Registered Users; (d) to communicate with you; (e) for security and fraud prevention; and (f) to comply with law. We may also process your information for other purposes with your consent.

We process your personal information for a variety of reasons, depending on whether you are a Registered User, Contributor, or Visitor, including:

• To facilitate account creation and authentication and otherwise manage user accounts. We may process your information so you can create and log in to your account.
• To provide our video creation and hosting Services. We process your content (including photos, videos, text, music, and content retrieved from URLs you provide) to create, store, host, stream, and deliver Animoto videos.
• To provide AI-enabled features. We process your content using third-party artificial intelligence service providers to generate scripts, media selections, and videos.
• To provide video viewing analytics. We process viewing data (such as view counts, watch duration, and engagement metrics) and provide aggregated analytics to Registered Users who created the video.
• To respond to user inquiries/offer support. We may process your information to respond to your inquiries and solve any potential issues you might have with our Services.
• To send administrative information. We may process your information to send you details about our Services, changes to our terms and policies, and other service-related information.
• To request feedback. We may process your information when necessary to request feedback and to contact you about your use of our Services.
• To process payments and transactions. We process commercial information including payment details, transaction history, and financial information to facilitate subscription purchases and billing.
• To protect our Services. We may process your information as part of our efforts to keep our Services safe and secure, including fraud monitoring and prevention.
• To identify usage trends. We may process information about how you use our Services to better understand how they are being used so we can improve them.
• To save or protect an individual's vital interest. We may process your information when necessary to save or protect an individual’s vital interest, such as to prevent harm.

Where required by applicable data protection law, we rely on one or more of the following legal bases for each processing activity: performance of a contract with you, our legitimate interests (such as providing analytics, improving our Services, and maintaining security), your consent, or compliance with a legal obligation.

3. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

In Short: We may share personal information with our service providers, with Registered Users who receive video viewing analytics, with our affiliates, and in other specific situations described in this section.

We may need to share your personal information in the following situations:

• Subsidiaries and Affiliates. We may share your information with our affiliates. Affiliates include our parent company and any subsidiaries, or other companies that we control or that are under common control with us.
• Video Creators. If you view an Animoto video, aggregated viewing analytics (such as view counts, watch duration, and engagement metrics) may be shared with the Registered User who created the video. If you view a video through a unique share link sent to your email address, the Registered User who sent the link may be able to see that you viewed the video.
• AI Service Providers. When you use AI-enabled video creation features, your content may be shared with third-party artificial intelligence service providers solely to generate the requested output.
• Service Providers. Companies that provide services for or on behalf of us, such as companies that help us with cloud infrastructure, payment processing, data analytics, customer support, email delivery, data privacy management, and security.
• Other Parties When Required by Law. For example, it may be necessary by law, legal process, or court order from governmental authorities to disclose your information. They may also seek your information from us for the purposes of law enforcement, national security, anti-terrorism, or other issues that are related to public security.
• Other Parties in Connection with Corporate Transactions. We may disclose your information to a third party as part of a merger or transfer, acquisition or sale, or in the event of bankruptcy.
• Other Parties with Your Consent or at Your Direction. In addition to the disclosures described in this Privacy Policy, we share information about you with third parties when you separately consent to or request such sharing.

4. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

In Short: We use cookies and other tracking technologies to collect and store your information for site functionality, analytics, and advertising.

We use cookies and similar tracking technologies (like web beacons and pixels) to gather information when you interact with our Services. These online tracking technologies help us:

• Maintain the security of our Services and your account
• Prevent crashes, fix bugs, and save your preferences
• Assist with basic site functions

We also permit third parties and service providers to use online tracking technologies on our Services for analytics and advertising, including to:

• Help manage and display advertisements
• Tailor content displayed based on your interactions with our Services
• Analyze usage trends and site performance

To the extent these online tracking technologies are deemed to be a “sale”/”sharing” (which includes targeted advertising, as defined under the applicable laws) under applicable US state laws, you can opt out of these online tracking technologies by submitting a request as described below under section “DO UNITED STATES RESIDENTS HAVE ADDITIONAL PRIVACY RIGHTS?” You may also exercise your right to delete your personal information by visiting our Privacy Request Center.

Google Analytics

We may use Google Analytics to track and analyze the use of the Services. To opt out of being tracked by Google Analytics across the Services, visit https://tools.google.com/dlpage/gaoptout. For more information on the privacy practices of Google, please visit the Google Privacy & Terms page.

5. IS YOUR INFORMATION TRANSFERRED INTERNATIONALLY?

In Short: We may transfer, store, and process your information in countries other than your own.

We use cloud-based servers located in various regions around the world, including the United States. If you are accessing our Services from outside the United States, please be aware that your information may be transferred to, stored by, and processed by us in our facilities and in the facilities of the third parties with whom we may share your personal information (see “WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?” above), in other countries. Please note that the privacy laws and other laws of countries to which your information may be transferred might not be as comprehensive as those in your country. We take appropriate measures, in compliance with applicable law, to ensure that your personal information remains protected. For transfers from the European Economic Area, United Kingdom, or Switzerland, we rely on appropriate safeguards, such as Standard Contractual Clauses or other lawful transfer mechanisms, as required by applicable law.

6. HOW LONG DO WE KEEP YOUR INFORMATION?

In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this Privacy Policy unless otherwise required by law.

We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). The retention period for your information depends on the nature of the data, the purpose for which it was collected, and applicable legal requirements. When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

7. HOW DO WE KEEP YOUR INFORMATION SAFE?

In Short: We aim to protect your personal information through a system of organizational and technical security measures.

We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.

8. DO WE COLLECT INFORMATION FROM MINORS?

In Short: We do not knowingly collect data from or market to children under 13 years of age. Users must be at least 13 years of age to use our Services, and at least 18 to hold a Professional or Professional Plus account.

• We do not knowingly collect, solicit data from, or market to children under 13 years of age, nor do we knowingly sell such information.
• Account Restrictions: You must be at least 13 years of age to use our Services. You must be at least 18 years of age to hold a Professional or Professional Plus account. By creating an account, you represent that you meet the applicable age requirement.
• Educator Accounts: If you use Animoto for educational purposes, you may create student accounts in accordance with our Terms of Service. Educators and their schools are responsible for obtaining all required consents, including any required parental consent under COPPA, before allowing children under 13 to use student accounts.

If you become aware of any data we may have collected from children under age 13, please contact us at privacy@Animoto.com. If we become aware that we have received personal information about a child under 13 without verified parental consent, we will promptly delete such information from our systems.

9. WHAT ARE YOUR PRIVACY RIGHTS?

In Short: We will consider and act upon any privacy request in accordance with applicable privacy laws. Registered Users, Contributors, and Visitors all have privacy rights. Based on the applicable laws of your state of residence in the United States, you may have the right to request access to the personal information we collect from you, details about how we have processed it, correct inaccuracies, or delete your personal information. You may also have the right to withdraw your consent from our processing of your personal information. These rights may be limited in some circumstances by applicable law.

• You may request to access, correct, or delete your personal information by contacting us at privacy@animoto.com or by visiting our Privacy Request Center, whether or not you have an account with us. We may retain some information as necessary to prevent fraud, troubleshoot problems, assist with investigations, enforce our legal terms, and comply with applicable legal requirements.
• Withdrawing Your Consent: If we are relying on your consent to process your personal information, which may be express and/or implied consent depending on the applicable law, you have the right to withdraw your consent at any time. You can withdraw your consent at any time by contacting us by using the contact details provided in the section "HOW CAN YOU CONTACT US ABOUT THIS PRIVACY POLICY?" below or updating your preferences. However, please note that this will not affect the lawfulness of the processing before its withdrawal nor, when applicable law allows, will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.
• Cookies and Similar Technologies: Most internet browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of our Services. Learn more about our use of cookies and similar technologies in the section "DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?"

10. DO UNITED STATES RESIDENTS HAVE ADDITIONAL PRIVACY RIGHTS?

In Short: If you are a resident of a US state with an applicable consumer data privacy law, you may have the right to request access to and receive details about the personal information we maintain about you and how we have processed it, correct inaccuracies, get a copy of, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information. These rights may be limited in some circumstances by applicable law.

Categories of Personal Information We Collect

We have collected the following categories of personal information in the past twelve (12) months:

We may also collect other personal information outside of these categories through instances where you interact with us in person, online, or by phone or mail in the context of:

• Receiving help through our customer support channels
• Participation in customer surveys or contests
• Facilitation in the delivery of our Services and to respond to your inquiries

Sources of Personal Information

Learn more about the sources of personal information we collect in the section, “WHAT INFORMATION DO WE COLLECT?”

How We Use Personal Information

Learn more about how we use your personal information in the section, “HOW DO WE PROCESS YOUR INFORMATION?”

How We Sell or Share Personal Information

We sell or share the following categories of personal information for targeted advertising purposes:

• Identifiers
• Inferences drawn from collected personal information
• Internet or other similar network activity

Learn how to opt out of behavioral advertising in the US, please visit www.aboutads.info/choices and www.networkadvertising.org/choices.

We may use your personal information for our own business purposes, such as for undertaking internal research for technological development and demonstration. This is not considered to be “selling” of your personal information.

Learn more about how we disclose personal information in the section, “WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?”

How Long We Retain Personal Information

Learn more about how long we retain personal information in the section, “HOW LONG DO WE KEEP YOUR INFORMATION?”

Your Rights

You have rights under certain US state privacy laws. However, these rights are not absolute, and in certain cases, we may decline your request as permitted by law. These rights include:

• Right to know whether or not we are processing your personal data
• Right to access your personal data
• Right to correct inaccuracies in your personal data
• Right to request the deletion of your personal data
• Right to obtain a copy of the personal data you previously shared with us
• Right to non-discrimination for exercising your rights
• Right to opt out of the processing of your personal data if it is used for targeted advertising (or sharing as defined under California’s privacy law), the sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects (“profiling”)

Depending upon the state where you live, you may also have the following rights:

• Right to access the categories of personal data being processed
• Right to obtain a list of the categories of third parties to which we have disclosed personal data
• Right to obtain a list of specific third parties to which we have disclosed personal data
• Right to review, understand, question, and correct how personal data has been profiled
• Right to limit use and disclosure of sensitive personal data
• Right to opt out of the collection of sensitive data and personal data collected through the operation of a voice or facial recognition feature

How to Exercise Your Rights

To exercise these rights, you can visit our Privacy Request Center, email us at privacy@Animoto.com or contact us using the contact details at the bottom of this document.

Under certain US state privacy laws, you can designate an authorized agent to make a request on your behalf. We may deny a request from an authorized agent that does not submit proof that they have been validly authorized to act on your behalf in accordance with applicable laws.

Request Verification

Upon receiving your request, we will need to verify your identity to determine you are the same person about whom we have the information in our system. We will only use personal information provided in your request to verify your identity or authority to make the request. However, if we cannot verify your identity from the information already maintained by us, we may request that you provide additional information for the purposes of verifying your identity and for security or fraud-prevention purposes.

If you submit the request through an authorized agent, we may need to collect additional information to verify your identity before processing your request and the agent will need to provide a written and signed permission from you to submit such request on your behalf.

Appeals

Under certain US state privacy laws, if we decline to take action regarding your request, you may appeal our decision by emailing us at privacy@Animoto.com. We will inform you in writing of any action taken or not taken in response to the appeal, including a written explanation of the reasons for the decisions. If your appeal is denied, you may submit a complaint to your state attorney general.

California “Shine The Light” Law

California Civil Code Section 1798.83, also known as the “Shine The Light” law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us by using the contact details provided in the section “HOW CAN YOU CONTACT US ABOUT THIS PRIVACY POLICY?”

11. WHAT CONTROLS DO WE HAVE FOR DO-NOT-TRACK AND GLOBAL PRIVACY CONTROL SIGNALS?

In Short: We do not currently respond to DNT browser signals but do honor GPC browser signals.

Do-Not-Track (DNT)

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals. California law requires us to let you know how we respond to web browser DNT signals. Because there is currently no industry or legal standard for recognizing or honoring DNT signals, we do not respond to them at this time.

Global Privacy Control (GPC)

To manage cookies related to browser-based requests to https://Animoto.com, you can make your preference known using the Global Privacy Control ("GPC") signal. Requests sent using the Global Privacy Control will apply to the referenced website that you visit on the device and/or browser from which they are submitted. For more information about the Global Privacy Control, please visit www.globalprivacycontrol.org.

12. DO WE MAKE UPDATES TO THIS PRIVACY POLICY?

In Short: Yes, we will update this policy as necessary to stay compliant with relevant laws.

We may update this Privacy Policy from time to time. The updated version will be indicated by an updated date at the top of this Privacy Policy. If we make material changes to this Privacy Policy, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this Privacy Policy frequently to be informed of how we are protecting your information.

13. HOW CAN YOU CONTACT US ABOUT THIS PRIVACY POLICY?

If you have questions or comments about this policy, you may contact us by email at privacy@Animoto.com or contact us by mail at:

Animoto

Attn: Privacy Officer

520 - 1515 Douglas Street,

Victoria, BC, V8W 2G4